Now and then we get media people who wan t to do a story. I've made a point of PM'ing a few, and on each occasion I've said something like:
"Send me your Facebook contact and I'll contact you via there." Not a single one has done so. It says a lot really, not willing to trust us with their real name, but wanting our secrets. Hmmm.
I suggest asking media for their real name and Facebook page become a bit of an unoffical policy.